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Trending localization affects expats’ daily life in China, are you ready? read more
Feb-26th-2015 | Post by expatree

We hope every expat had a good vacation during the Chinese New Year holiday. On the first working day, it’s still an opportunity to summarize the official Expatree Report, 2013 – 2014 Expats Daily Life Behaviors, this emphasizes an answer to the question of “What are expat people looking for in Shanghai?” Compared to the report of 2013, we discovered a conformity phenomenon rising in the past year, and it’s mirroring local custom and policy already penetrating into expats’ life. Well, let’s explore this phenomena.
In a nutshell, a “Big Surprise” is belonging to the “SERVICE” field and its share is dramatically increasing from 5% to 23% compared to that of last year. Except for the “PRODUCT” field which has kept a strong sign of growth, others such as “Event”, “Leisure” demanding are lower than its previous figure due to the “SERVICE” part meanwhile persist
Spreading Your Words to the World read more
Dec-4th-2014 | Post by expatree
Expatree would like to thank everyone for their unwavering trust and support. It is because of this that Expatree has grown significantly in the past year. We are glad to inform that Expatree has made great efforts to provide more options for promoting your products and brands. We have also received quite a few requests to develop and offer more marketing channels and promotion packages for our members. To better serve you, we launched our blog 2.0 with a more open and interactive platform where every registered member can use.
Concerning some requisites, we would like to offer writing and editing service referring to the branding interview. Not limited to the blog article section, it now also presents LinkedIn and Facebook page contact and this helps more people to be aware of your business through a wide range of social media platforms. We have a series of topics covering diversifying fields such as entrepreneurship, education, job hunting, culture differences, creativity, tra
The Brand Speaks the Truth… PART II read more
Nov-7th-2014 | Post by expatree
"Brand = Culture”, this title might confuse everyone a little as it’s really difficult to make strong relation. But we have discovered that more and more successful brands were born with this invisible feature. Since the last article, we went through some more facts about the Double 11 campaign and observed that a good brand can tell us a story reflecting its value. Although it sounds like an amazing idea on the branding market, it’s not so easy to put it into practice. Compared to the traditional “hard push” advertising on how to make others share brand value, this has turned into a big challenge. Here, we continually explore several good examples and it might inspire you on the power of branding.
This is no celebrity showcase, no one tells you how good the coffee smells, not even the slightest discount promotion, and instead you only see Japanese women wearing Kimonos gathering with hand-craft discussions. The parents accompany their ch
The Brand Speaks the Truth… read more
Oct-23rd-2014 | Post by expatree

Double 11, the so called “Chinese shopping day” is approaching soon. Doesn’t matter if its Tmall or brand suppliers, even 3rd party agents start going crazy busy preparing for this big day. Store Operations, Marketing, Customer Service, Logistics, Techniques, Accounting- all these aspects have to be ready before this festive day. “Double 11 is a fighting war rather than a huge campaign” It sounds like a joke but to some extent, it’s true. “Double 11” is definitely not a strange name to most long-term resident expats, when we are exploring how it works, most of expats are feeling unbelievably lost and surprised on the complexity surrounding the “specific” local shopping policies that they have never been observed in the western countries. We are frequently questioned by foreign brands, Is it really good enough to join Double 11 even Tmall platform for foreign brands?Well, good question. Before we answer this que
Thanks to “out of box” thoughts - China and the End of Meta-Narratives read more
Oct-17th-2014 | Post by expatree
Well, one stone can start with ripples and end in waves. Recently, China is has been under huge pressure from the public’s opinion. It’s not the first time that the “Occupy Central” event has happened in Hong Kong, but this time it caused a big impact referring to the political discussion that we had never seen before: “Democracy”, “Freedom.” These words were frequently reported in the newspaper and other forms of media. On the other hand, other opposing headlines included: “occupy disrupts social order.”
More and more different voices have come up and added to the already roaring fire. One such voice raised a challenging question: “Is there only one way in this world to govern ourselves by building a democratic elections system?” There is a Chinese old saying, “For matters under heaven, those closely involved cannot see as clearly as those outside.” When everyone dropped into this farce, people
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