“Hey, I heard ecommerce is growing fast in China, people prefer online shopping, right? I have some good products and then invite IT guys to build up an online platform, let’s make ecommerce happened.” This is a true story that we frequently get such kind of request from foreign entrepreneurs. Before we say “Go” or “No Go”, it’s better to try thinking what’s the foundation of ecommerce, in another word what we have to keep in mind when we start a new ecommerce business?
Generally speaking, China E-commerce has been developing for 20 years. Nowadays no matter how big the promotion in marketing activities, in fact it's a false surface that covers the truth, marketing should be not everything of ecommerce. Back to 20 years ago, the fundamental setup is considered as a more valuable reference to newbie entrepreneurs. A full picture of ecommerce business cons