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Bonjour Wine Lovers,

Welcome to FancyCellar!

We are Sophie Benchimol 菲菲 & Bertrand Moreau 百川, Founding Partners of this great wine community. We come from Toulouse in the South of France & are real food lovers & wine geeks, living in China for many years now, in Shanghai.

With our trading company Fancy Cellar Wine (Shanghai) Co., Ltd. we have been importing & distributing our wines to the TOP Food & Beverage Professionals across China. For the past few years, we have been collaborating with 5 star Hotels like Waldorf Astoria On the Bund; Gourmet restaurants like Mr. & Mrs. Bund; Culinary schools like Institute Paul Bocuse; Industry leaders like Enomatic wine system and many more… They trust us, so you’ll be in company!

Building on this experience, we are now happy to deliver Fancy Cellar professional wine selection to all wine lovers in China! Right to the doorstep of your home!

So we are proud to present you Fancy Cellar, first wine club founded by real French wine professionals in China. NOT your average local wine store/site. We give you exclusive access to outstanding wines at attractive prices. We source our wines directly from the vineyards and import them ourselves, cutting all middlemen, enabling us to offer our members unrivaled prices.

We make the world of wine accessible to everyone via beautiful sale-events everyday, that we empower with an advanced Wine Assistant Interface, tasting videos and our own social platform. Our monthly subscription program is the easiest way to discover wine culture, based on recommendations of our wine experts with nearly 50% OFF discount. Our website membership is free without any obligation. Last, our wines are stored in our temperature control warehouse under optimal conditions.

Feel free to drop us a line via email or WeChat, we would love to hear from you! We speak French, Chinese & English. Our philosophy: Discover? Taste… Enjoy! No need to be an expert to enjoy good things in life :-)

Sophie Benchimol 菲菲 & Bertrand Moreau 百川
Founding Partners, FANCY CELLAR 品庄酒业 - Your Sommelier


Bldg A, 622 Shunchang Road, Xintiandi, Huangpu District, Shanghai
Tel: 400-098-1219
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